Terms of Use

Last Updated: 1 January 2025

1. Acceptance of Terms

By accessing or using the Smart Phone Deals website (smartphonedeals.co.uk) or our phone comparison service, you agree to be bound by these Terms of Use and our Privacy Policy. If you do not agree to these terms, please do not use our service. These terms are governed by the laws of England and Wales.

2. About Our Service

Smart Phone Deals is an independent third-party comparison and referral service. We help UK residents compare mobile phone contracts, SIM-only deals, and broadband plans offered by leading UK mobile providers and other providers. We do not provide telecommunications services ourselves and are not affiliated with or endorsed by

Our service is free to consumers. We may receive referral compensation from providers when you sign up through our recommendation. This is disclosed in accordance with the UK Competition and Markets Authority (CMA) guidelines on affiliate relationships and does not affect the price you pay.

3. Accuracy of Information

While we make every effort to keep plan information accurate and up to date, we do not guarantee that all pricing, availability, speeds, or terms displayed on our website are current or error-free. Telecommunications providers may change their plans, prices, and terms at any time without prior notice to us.

In accordance with the Consumer Rights Act 2015, you should always verify current pricing, terms, and availability directly with the provider before making a purchasing decision. Smart Phone Deals is not responsible for discrepancies between information on our site and what a provider ultimately offers.

All prices displayed on our website include VAT at the current UK rate of 20%, as required by the Consumer Rights (Payment Surcharges) Regulations 2012 and the Price Marking Order 2004.

4. Your 14-Day Cooling-Off Right

Where you enter into a contract with a provider online or over the phone, you may have a statutory right to cancel within 14 days under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, without giving a reason. Your cancellation rights, and any charges for services used during this period, are governed by the provider's own terms and conditions. Please confirm your cancellation rights directly with mobile or your chosen provider.

5. No Provider Endorsement

Mention of any telecommunications provider, service, or product on our website does not constitute an endorsement or recommendation by Smart Phone Deals. We present comparison information for informational purposes only. mobile and related trademarks are the property of leading UK mobile providers.

6. User Responsibilities

When using our website or calling our service, you agree to:

Provide accurate information about your location and service needs
Use our service only for lawful personal purposes
Not attempt to misuse, hack, or interfere with our website or systems
Not reproduce or republish our content without prior written permission
Not use our service if you are under 18 years of age

7. Call Recording

Calls to our service number (+44 7973 055134) may be recorded for quality assurance, training, and compliance purposes. You will be informed at the start of the call before recording begins. We handle call recordings in accordance with our Privacy Policy, the UK GDPR, and the Investigatory Powers Act 2016.

8. Intellectual Property

All content on the Smart Phone Deals website — including text, graphics, logos, and design — is the property of Smart Phone Deals or its content licensors and is protected by the Copyright, Designs and Patents Act 1988. You may not reproduce, distribute, or create derivative works without our prior written consent.

9. Limitation of Liability

To the maximum extent permitted by applicable UK law, Smart Phone Deals shall not be liable for any indirect, incidental, special, or consequential damages arising from:

Your use of or reliance on our comparison information
Service disruptions, errors, or inaccuracies on our website
Any telecommunications contract entered into with a third-party provider
Disputes between you and your chosen service provider

Nothing in these terms limits or excludes our liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded under English law, including your statutory rights under the Consumer Rights Act 2015.

Our total liability to you for any other claim shall not exceed £100 GBP.

10. Third-Party Links & Providers

Our website may contain links to third-party provider websites, including We have no control over those sites and are not responsible for their content, privacy practices, or terms. Visiting third-party sites is at your own risk.

11. Complaints

If you have a complaint about our service, please contact us at complaints@smartphonedeals.co.uk or call +44 7973 055134. We aim to resolve all complaints within 14 working days. If your complaint relates to a data protection matter, you may also contact the ICO at ico.org.uk.

12. Governing Law & Jurisdiction

These Terms of Use are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales. If you are a consumer resident in Scotland or Northern Ireland, you may also bring proceedings in the courts of your home nation.

13. Changes to These Terms

We reserve the right to update these Terms of Use at any time. Changes will be posted on this page with a revised "Last Updated" date. Continued use of our service after changes are posted constitutes your acceptance of the revised terms.